dirichlet (1.0)
Dirichlet model of consumer buying behavior for marketing research.
http://cran.r-project.org/web/packages/dirichlet
The Dirichlet (aka NBD-Dirichlet) model describes the purchase incidence and brand choice of consumer products. We estimate the model and summarize various theoretical quantities of interest to marketing researchers. Also provides functions for making tables that compare observed and theoretical statistics.
Maintainer:
Feiming Chen
Author(s): Feiming Chen
License: GPL (>=2)
Uses: Does not use any package
Released almost 5 years ago.
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