ChannelAttribution (1.2)

Markov Model for the Online Multi-Channel Attribution Problem.

http://www.slideshare.net/adavide1982/markov-model-for-the-multichannel-attribution-problem
http://cran.r-project.org/web/packages/ChannelAttribution

Advertisers use a variety of online marketing channels to reach consumers and they want to know the degree each channel contributes to their marketing success. It's called the online multi-channel attribution problem. This package contains a probabilistic algorithm for the attribution problem. The model uses a k-order Markov representation to identifying structural correlations in the customer journey data. The package also contains three heuristic algorithms (first-touch, last-touch and linear-touch approach) for the same problem. The algorithms are implemented in C++. For customizations or interest in other statistical methodologies for web data analysis please contact .

Maintainer: Davide Altomare
Author(s): Davide Altomare and David Loris

License: GPL (>= 2)

Uses: Rcpp

Released about 4 years ago.