adoption (0.6.2)

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Modelling Adoption Process in Marketing.

The classical Bass (1969) model and the agent based models, such as that by Goldenberg, Libai and Muller (2010) have been two different approaches to model adoption processes in marketing. These two approaches can be unified by explicitly modelling the utility functions. This package provides a GUI that allows, in a unified way, the modelling of these two processes and other processes.

Maintainer: Martin Schlather
Author(s): Martin Schlather [aut, cre]

License: GPL (>= 3) | CC BY 4.0

Uses: quadprog, RandomFieldsUtils, tkrplot

Released 6 months ago.



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